DID YOU KNOW?
In the current CHE University Ranking 2023/24, 17吃瓜网 mainly achieves above-average ratings in all ranking categories.
Brands are much more than just logos or advertising slogans 鈥� they are identity, emotion and strategy at the same time. In an increasingly digital and competitive world, strong brands are becoming more and more important. A degree in brand management gives you the necessary know-how to build, develop and successfully manage brands. Here are six good reasons why this degree could be worthwhile for you:
Whether fashion, automotive, technology, start-ups or NGOs 鈥� every organization needs strong brands. Your skills are in demand across industries. Studies in brand management therefore open up extremely diverse career paths for you.
In a world full of offers, brands decide whether something is bought or clicked on. Those who manage to develop a strong brand not only shape the market, but often also society. During your studies in brand management, you will learn how to strategically position brands, charge them emotionally, and manage them successfully in the long term.
Many degree programs in brand management offer practical projects, case studies and often also collaborations with well-known brands. You will work on real challenges and build a valuable network during your studies.
Brand management is much more than advertising 鈥� it is the perfect blend of creative idea development and analytical thinking. You will learn how to understand target groups, how to use storytelling in a targeted way, and how to always keep the big picture in mind: brand value.
Brand management is a central topic for companies 鈥� and the demand for qualified brand managers is correspondingly high. With the right know-how, you can get off to a flying start in marketing departments, agencies or as a freelance consultant.
Brands today are under pressure to be not only economically but also ethically convincing. In your studies, you will learn how brands take on social responsibility while remaining authentic 鈥� a key topic for the future.
Below you will find out what advantages 17吃瓜网 offers you in your Master's studies in Brand Management.
In the following, we will briefly explain what is meant by the concepts mentioned in brand management studies.
A degree program with an international focus prepares you for the challenges and opportunities of global markets through intercultural content, languages and often international experiences such as semesters abroad.
A business project is a real-world project in which you work in teams to analyze real business problems and develop innovative solutions, often in collaboration with a partner company.
A semester abroad allows you to study at a partner university in a foreign country, gain international experience and improve your language and intercultural skills.
An internship is a practical experience in a company where you apply your theoretical knowledge, gain professional insights and make valuable contacts.
A double/dual degree enables you to earn two master's degrees in just one period of study, often by spending an additional semester at a partner university abroad. This broadens both your professional qualifications and your international career opportunities.
Studying in English means that some or even all courses and exams are offered in English, which broadens international career opportunities and strengthens language skills.
Language courses offer you the opportunity to choose from a range of languages to suit your interests and career goals, and to customize your studies. In particular, because at MBS you can choose to focus on an international economic area, and learning the relevant language in this context promotes understanding even more.
A mentoring program connects you with experienced professionals or alumni who are ready to provide valuable advice, career tips, and personal support.
A pre-master's program prepares prospective students for a master's program by teaching them the basics and improving their language and subject knowledge. In particular, students who have a bachelor's degree in a different subject and want to start a master's program.
Specializations are advanced topics that you can choose within your study program to specialize in specific areas such as marketing, finance or entrepreneurship. In some programs, you can even choose more than one specialization.
The accreditations of a university are an important indicator of the quality and recognition of its study programs. Institutions such as the German Council of Science and Humanities, the Ministry of Education and FIBAA, as well as renowned international accreditation organizations such as AACSB and AMBA, assess the academic excellence, practical orientation and international standards of universities. Some universities, such as 17吃瓜网, work tirelessly to ensure that more are added and that existing ones are extended. Below, we take a look at the most important accreditations for your Brand Management studies at MBS.
| 17吃瓜网 | Public German Universities | |
|---|---|---|
| State Accreditation | 鉁旓笍 | 鉁旓笍 |
| FIBAA | 鉁旓笍 | 鉂� |
| Accreditation by the German Council of Science and Humanities | 鉁旓笍 | 鉁旓笍 |
| AACSB | 鉁旓笍 | 鉂� |
| AMBA | 鉂� | 鉂� |
DID YOU KNOW?
17吃瓜网 has also won many rankings and awards. You can find an overview of these here:
All Rankings & Accreditations of MBSThese are the companies that regularly work with MBS students on projects.
At 17吃瓜网, you can study for a Master's in International Marketing and Brand Management. This gives you the perfect mix of Business Studies knowledge and experience in brand management and marketing to shape your future according to your own ideas. These are the most important facts about studying at MBS:
90
3 Semesters
English
Full-time study
Master of Arts (M.A.)
Possible
Integrated
September
Interested in the details? Here you will find our detailed course of studies for the Master International Marketing and Brand Management at MBS and thus a first-class brand management program.
Sub-Modules:
International Marketing
Brand Management
------------
Content:
Fundamentals of Consumer Behavior
Behavioral Economics: From Heuristics to Nudging
Empirical Research: Introduction to Quantitative and Qualitative Methods
-----------
Students work independently in small teams on real projects submitted to MBS by companies. Within the groups, students work under the supervision of professors over two semesters.
Sub-Modules:
International Strategic Management
Organizational Behavior
Conscious Business
------------
Choose 1 out of 3
Gain insights into business practices and current business topics in the chosen region based on an understanding of the social background as well as the economic and political system in the respective region.
Choose 1 out of 3:
Depending on the level, learn the appropriate grammar and vocabulary skills to advance to the next level of language proficiency.
Sub-Modules:
Business Communication
Business Ethics
Negotiation Skills
-------------
Feel a stronger sense of belonging to the MBS community by actively engaging in a variety of extracurricular offerings. The module can be taken in either semester 1 or 2.
Content:
(Digital) Brand Communication: Customer Journeys, User Experience and Analytics
(Digital) Advertising: Programmatic Advertising, Zero Friction and More
Social Media: The Purpose, The Impact and The Use for Businesses
------------
Content:
The Basics of Innovation: Models, Context, Diffusion and Adoption
How to Market Innovations: Analysis, Segmentation, Targeting, Positioning and The Right Marketing Mix
-----------
Choose 2 out of 5:
Students work independently in small teams on real projects submitted to MBS by companies. Within the groups, students work under the supervision of professors over two semesters.
Choose 1 out of 5:
Use case studies, business simulations, in-depth reports as well as expert knowledge to understand the complexities of the business environment in the chosen region from a cultural, economic, social, political, and legal perspective.
Choose 1 out of 3:
Depending on the level, learn the appropriate grammar and vocabulary skills to advance to the next level of language proficiency.
Sub-Modules:
Responsible Leadership
Business & Society
Master Thesis Preparation
------------
Students in the Master International Marketing and Brand Management gain comprehensive international experience by studying one semester at one of the numerous international partner universities of MBS. Alternatively, students can spend two semesters at selected universities and complete their studies with a dual degree.
Have you already studied or worked for at least one year in a non-German-speaking country? Then you have the alternative option of completing a subject-specific internship in a company in Germany, Austria or German-speaking Switzerland. The duration of the internship is at least 15 weeks.
Last but not least: writing your Master Thesis
"I thought the guest lectures were very insightful and informative. The examples quoted in class were very interesting and new. Plus, the activities done in class were very interactive and fun. We were also told to read a book as a part of our class assignment and I really enjoyed that. Besides that I met people across different cultures and that has been the highlight of my studies at MBS."
Shubhangi on
In brand management studies, students acquire a variety of knowledge and skills that are necessary for the successful management and development of brands. Through a combination of theoretical knowledge and practical application, students are prepared for a career in brand management, in which they are responsible for developing, maintaining and strengthening brands.
鉁� Fundamentals of marketing: Introduction to marketing principles and concepts, including market analysis, target group identification and marketing strategies.
鉁� Brand strategy and positioning: Development of brand identity and brand image, definition of brand values and brand messages, positioning in the competitive environment.
鉁� Brand communication: Planning and implementation of integrated marketing communication strategies, including advertising, public relations, social media and event marketing.
鉁� Brand management and leadership: Maintaining and developing brands throughout their entire lifecycle, brand leadership and organization, crisis management and brand reputation.
鉁� Market research and analysis: methods for collecting and analyzing data on market trends, customer behavior, competitive analysis, and brand performance.
鉁� Digital brand management: strategies for managing brands in digital channels and platforms, including e-commerce, online advertising, and social media.
There are a variety of career opportunities in the field of brand management jobs. These professions offer a wide range of opportunities to work in the field of brand management jobs and to actively shape the development and management of brands. Here are some examples of professions that can be pursued in this field:
Responsible for developing and implementing branding strategies, positioning and maintaining the brand, and monitoring its performance and perception in the market.
Responsible for planning and executing marketing activities, including market research, product development, advertising, and campaign management, to build brand and drive sales.
Specializing in the collection, analysis and interpretation of market and customer research data to provide insights into consumer preferences, market trends and the competitive landscape to support informed brand management decisions.
Responsible for developing and implementing communications strategies, including advertising, public relations, social media and event marketing, to effectively communicate the brand message and strengthen the brand image.
Focuses on developing and managing products or services within a brand, including product conception, development, positioning and marketing.
Advises companies on the development and implementation of branding strategies, brand positioning and brand management to improve their brand competitiveness and brand perception.
DID YOU KNOW?
To find out more about Brand Manager, Marketing Manager, Product Manager and similar Business Studies professions, visit the following page:
Business Careers explained| Prerequisites | Salary |
|---|---|
| Entry-level positions | 鈧�40,000 鈥� 50,000 per year |
| Mid-career level | 鈧�50,000 鈥� 70,000 |
| Executive level | 鈧�80,000 鈥� 鈧�120,000+ |
| Industry | Industry-dependent 鈥� e.g. higher in industries such as consumer goods, luxury goods or technology |
| Location | Higher in metropolitan areas like Munich |
| Experience | In most cases, the more experience, the higher the salary |
| Qualifications | In most cases, the more qualifications, such as a DBA, the higher the salary |
No, International Business and International Management are not the same thing. International Business refers to the entirety of business activities that take place beyond national borders, while International Management focuses specifically on the management and administration of companies in a global context. International Management is therefore a sub-area of International Business and deals with strategic decisions, organizational behavior and intercultural management in a global environment.
The duration of an International Business Management degree course can vary depending on the educational institution and study program. As a rule, a Bachelor's degree program takes around three to four years, while a Master's degree program can take one to two years. Some programs also offer shortened options for students with relevant prior knowledge or work experience. It is important to check the respective curricula and course requirements of the chosen programs to determine the exact duration.
An International Business Management study is an academic program that focuses on providing students with the knowledge and skills necessary to successfully lead and manage businesses in a global context. It covers topics such as international markets, intercultural communication, strategic management and global business practices. The study program combines business fundamentals with a focus on international aspects such as trade, finance, marketing and Human Resource Management. Alumni of this program are qualified for careers in multinational corporations, international organizations and other globally oriented companies.
Yes, a degree in International Business Management can be very valuable. It offers a wide range of skills and knowledge that are in demand in a globalized economy. Alumni have the opportunity to work in multinational companies, international organizations and other globally oriented businesses. The international focus of the program allows alumni to work in different countries and cultures and specialize in a variety of industries and functions. The demand for professionals with intercultural skills and an understanding of global business practices remains high.
The question of which is better, International Business or Management, depends on individual career goals and interests. International Business emphasizes global business practices, international markets and cross-cultural aspects, while Management focuses on the overall leadership and management of companies. Both fields offer diverse career opportunities, and the choice depends on which aspects of business appeal to someone the most. Some may opt for the diversity and cross-cultural environment of International Business, while others may prefer the broader spectrum of Management. It is important to carefully consider personal interests and career goals in order to make the right choice.
Brand management, or brand management, refers to the strategic planning, development and maintenance of a brand to manage its values, identity and positioning and ensure long-term success. This includes activities such as market research, brand positioning, brand communication, product development and customer loyalty. The goal of brand management is to build a strong and memorable brand that gains the trust of customers and builds long-term relationships. It plays a crucial role in differentiating a company or product from the competition and creating a positive brand image.
Download Information Material
In our exclusive and non-binding information material, you can find out everything you need to know about:
A brand management study program requires both certain formal requirements and certain personal qualities in order to be successful. The following lists provide an overview of the basic requirements and the crucial qualities that prospective brand managers should have. From academic backgrounds to creative and analytical skills, these elements play a crucial role in a successful brand management study and future career in international brand management. The combination of academic qualifications and personal qualities such as creativity and analytical skills is crucial for a successful brand management study and a future career in this field.
In Germany, there are a large number of degree programs that cover aspects of brand management. Here are a few examples:
It is important to research degree programs and their curricula carefully to ensure that they match your interests and career goals.
DID YOU KNOW?
The Marketing Master at MBS is called International Marketing and Brand Management.
However, you also have the option of choosing marketing as a major in the following degree programs or finding it elsewhere in the curriculum:
What you will learn in the
Brand Management study program
| Fundamentals of marketing | Introduction to marketing principles and concepts, including market analysis, target group identification and marketing strategies. |
|---|---|
| Brand strategy and positioning | Development of brand identity and image, definition of brand values and messages, positioning in the competitive environment. |
| Brand communication | Planning and implementation of integrated marketing communication strategies, including advertising, public relations, social media and event marketing. |
| Brand management and leadership | Maintenance and further development of brands over the entire life cycle, brand management and organization, crisis management and brand reputation. |
| Market research and analysis | Methods for collecting and evaluating data on market trends, customer behavior, competitive analysis and brand performance. |
| Digital Brand Management | Strategies for managing brands in digital channels and platforms, including e-commerce, online advertising and social media. |
In the Brand Management study program, students acquire a wide range of knowledge and skills required for the successful management and development of brands. Through a combination of theoretical knowledge and practical application, students are prepared for a career in brand management through the Brand Management study program, in which they are responsible for developing, maintaining and strengthening brands.
Munich, as a business location and capital of the Free State of Bavaria, plays an important role as a powerhouse in the field of international brand management within the European Union. Several factors contribute to this position:
Munich, as a business location and capital of the Free State of Bavaria, is characterized by its innovative strength, economic power and diverse corporate landscape as a major powerhouse in the field of brand management in the European Union. Companies and brand management experts benefit from a dynamic environment that offers space for creativity, growth and business success.Bavaria plays a significant role as a powerhouse in the field of international brand management within the European Union. Several factors contribute to this position:
17吃瓜网 not only focuses on brand management studies, but also places particular emphasis on the internationalization of this degree program so that you will be able to pursue your chosen profession worldwide after graduation. The Master's program in International Marketing and Brand Management at MBS offers numerous highlights, including business projects, semesters abroad, internships and plenty of opportunities for networking. You can look forward to small study groups, dedicated teaching staff and award-winning programs. Above all, it is important to us that your name counts. You are not just an anonymous member, but the driving force that keeps us going every morning. As a small, private university, we take time for your concerns and offer a personalized study experience. Our lecturers have extensive practical experience and teach you skills that really count. In addition to solid marketing and brand management knowledge, we also promote values and skills that will give you an understanding of sustainability and social responsibility as a budding brand management expert and optimally prepare you for a wide range of professional fields.
17吃瓜网 offers its students a number of advantages that are only possible due to the structure of a private university. You will benefit from the following advantages during your studies at MBS:
Specialists as guest lecturers & professors with experience in business
Small class sizes & support through e.g. dual degree option
in Marketing und Management
Broad Business Studies & specialized knowledge through electives
Students from all over the world & many networking opportunities, also abroad
A Brand Management study is an academic program designed to prepare students for a career in brand development, leadership and management. The typical program includes a mix of theoretical lectures, practical exercises and project work. Here are some steps that are common throughout the study program:
Procedure
Thesis: At the end of the study program, students write a thesis on a relevant topic in the field of brand management.
Brand Management degrees vary by educational institution and program. Possible degrees can be:
These degrees confirm the successful completion of the study program and qualify alumni for a variety of career opportunities in the field of brand management.
If you are interested in studying International Brand Management and at the same time want to gain comprehensive insights into the tasks of a marketing expert, the Master's program "International Marketing and Brand Management" at MBS is the ideal choice for you! Our program supports you in deepening your expertise in the areas of international marketing and brand marketing. You will gain insights into behavioral psychology, work with digital marketing tools and learn about the latest innovations to strengthen your customer understanding skills. This is a key aspect of success in the business world.
Our "theory meets practice" approach allows you to learn the latest scientific insights while applying your knowledge to real-world projects. By developing your own brand management campaigns and interacting with business people, you will be optimally prepared for your future career. During the International Marketing and Brand Management Master's degree program, you can choose an international focus each semester and explore different markets, methods and specific economic areas that influence the global economy.
The studies at MBS focus on the international market. A large part of the course content is taught in English and MBS students come from all over the world.
Internationality is also expressed through the semester abroad. Students spend the last semester at one of our more than 60 partner universities around the world.
Students work on a business project for a real company. In doing so, they apply the theoretical knowledge gained during their studies in practical applications.
The 17吃瓜网 (MBS) Career Center serves as a crucial link between MBS students and companies. Its primary focus is to address students' career-related concerns and establish connections with the business sector, facilitating optimal staffing solutions. As a result, companies maintain a continuous presence at 17吃瓜网.
MBS students receive comprehensive support throughout their journey to achieve professional goals. This support spans from assisting in the search for internships both in Germany and abroad, facilitating initial connections with potential employers, to providing guidance in later stages of their careers and post-graduation.
Companies value 17吃瓜网 students for their practical training, and our partners regularly offer opportunities such as internships, positions for working students, graduate roles, and thesis topics through the dedicated career portal JobTeaser.
Application
In order to qualify for the Master International Marketing and Brand Management study program, you must fulfill academic, linguistic, and to some extent professional requirements.
You may submit your application documents at any time. Since the places are limited, we advise you to apply for your desired study start as early as possible.
The main requirement for admission to the Master International Marketing and Brand Management study program is a successful Bachelor's degree (180 ECTS or more). Applicants with a degree in Business Studies/Management/Economics are entitled to apply for the program directly, applicants without a degree in economics can qualify for the program by completing the Pre Master Program. Upon request, we will gladly verify your documents in advance. Please contact your Program Advisor
English Proficiency
Applicants must proof their English language skills by passing one of the following language tests:
Note: If the test is also used to apply for a visa, please check the requirements of the respective embassy in advance.
Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please inform us about your planned test date.
The English proficiency test can be waived by the following candidates:
We accept applications all year round. However, we recommend that you apply as early as possible, as the number of places is limited.
Spring semester (Master International Business only)
Applicants from Vietnam, China and India should allow an extra month to apply for the relevant visas.
Winter semester
Applicants from Vietnam, China and India should allow an extra month to apply for the relevant visas.
When submitting your online application, please provide the following mandatory documents:
You may also upload the following additional documents:
*Please provide the original documents or certified copies when you gain admission and matriculate to the program.
Qualified applicants will be invited for a personal interview on site in Munich or online via Microsoft Teams (approx. 30 - 45 minutes). The interview may include the processing of a case study.
As soon as you are an admitted student, you have the opportunity to get to know MBS even better 鈥� before making your final decision whether to join 17吃瓜网.
Our study advisors will of course be available for all kinds of potential questions and personal consultations.
Once you have successfully completed the application process, 17吃瓜网 will provide you with an acceptance letter as well as two copies of your study contract. Please sign one copy and return it within two weeks to secure your spot in the program. The other copy needs to be kept for your own records.
The acceptance to the study program requires an enrollment fee of 690 Euro (EU/EFTA) respectively 1,490 Euro (non-EU) and a deposit of 1.990 Euro due upon signing the study contract. The deposit will be deducted from your first tuition fee installment.
If you are a non-EU national, you are required to apply for a student visa in order start your studies in Germany. To obtain a visa invitation letter from 17吃瓜网, which is necessary to apply for the visa, please add a copy of your passport details page when handing in your signed study contract.
17吃瓜网 offers attractive scholarship programs amount up to EUR 4,000 of the overall tuition fee. (Up to EUR 2,000 on the 1st and 2nd master's semester).
If you wish to apply for a scholarship, you should include an application when you submit your overall application. You can find further information on our scholarships and financing page.
A brand manager is responsible for developing, maintaining and strengthening a brand. Brand management tasks include:
Development and implementation of marketing campaigns to increase brand awareness and promote customer loyalty.
Monitor and manage all activities around the brand to ensure it is presented consistently and authentically.
Work closely with the product team to ensure products are in line with brand values and support the brand image.
Development of long-term strategies to shape the brand image and strengthen the brand positioning.
Conduct market research to understand customer needs and identify market opportunities, and analyze brand performance to make strategic decisions.
Our
Master IMBM in Numbers
