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贵补办耻濒迟盲迟
David Wagner ist Professor f眉r International Business und Digital Business, Akademischer Direktor f眉r den Doctor in Business Administration (DBA) und Prodekan f眉r Forschung an der 17吃瓜网. Er lehrt, forscht und ber盲t in den Bereichen digitale Strategie, digitale Innovation und digitale Transformation. Er ist Preistr盲ger des MBS Teaching Award 2022 und des MBS Research Award 2023.
David Wagner studierte Betriebs- und Volkswirtschaftslehre an der Otto-von-Guericke-Universit盲t in Magdeburg und Wirtschaftspsychologie an der University of Nottingham, Gro脽britannien. Er promovierte im gemeinsamen Graduiertenprogramm der Europa-Universit盲t Viadrina in Frankfurt/Oder und der German Graduate School of Management and Law in Heilbronn, Deutschland. Er war u. a. Gastwissenschaftler an der McGill University in Montreal, Kanada.
Neben seiner T盲tigkeit in der Wissenschaft war David Wagner in der internationalen Wirtschaftsf枚rderung, in verschiedenen Technologieunternehmen und als Berater f眉r Digital Business t盲tig. Parallel zu seinem Engagement an der 17吃瓜网 arbeitet er weiterhin mit renommierten Organisationen im privaten und 枚ffentlichen Sektor zusammen.
In seiner Forschungst盲tigkeit geht David Wagner der Frage nach, wie digitale Technologien Werte schaffen und Innovationen f枚rdern k枚nnen. In diesem Zusammenhang untersucht er, welche Strategien und/oder F盲higkeiten Organisationen entwickeln, um mit diesen technologischen Ver盲nderungen umzugehen. David Wagner verf眉gt 眉ber umfangreiche Expertise im Bereich der sozialen Medien und Online Communities. Er hat zahlreiche Journalartikel, Buchkapitel und Berichte ver枚ffentlicht und spricht regelm盲脽ig auf Konferenzen, Workshops und in den Medien.
An der MBS: Professor f眉r International Business & Digital Business, Academic Director, Doctor of Business Administration (DBA); Prodekan Forschung
厂迟耻诲颈别苍驳盲苍驳别: Bachelor International Business, Master in Sports Business and Communication, Master of Business Administration, Doctor of Business Administration
Schwerpunkt: Strategic Management, International Business, Digital Business, Information Systems, Online Communities, Social Media
Kurse: Idea Development & Start ups (BA), Digital Business & Innovation (BA), Product Lifecycle Management (BA), Innovative Leadership (SBC), Online Marketing (SBC), Social Media Management (SBC), Digital Sports (SBC), Master Thesis Preparation (SBC), Business Project (SBC), Digital Business Transformation (MBA), Critical Thinking in Business Administration (DBA), Contemporary Issues in Business and Management (DBA), Research Approaches and Designs (DBA)
WISSENSCHAFTLICHE ZEITSCHRIFTEN
Wagner, D., Richter, A., & Oertel, B. (2024). Wie gesund ist meine Community? 鈥� Kennzahlen zur Erfolgsmessung von Online Communities. WiSt - Wirtschaftswissenschaftliches Studium, 53(7鈥�8), 47鈥�50.
Wagner, D. (2023). A Review and Research Agenda for Brand Communities in Sports. International Journal of Sport Communication, 16(3), 335鈥�343.
Kramer, K., Wagner, D., & Scheck, B. (2021). Reaping the digital dividend? Sport marketing鈥檚 move into esports: insights from Germany. European Journal of International Management, 15(2/3), 339鈥�366.
Wagner, D., Wenzel, M., Wagner, H.-T., & Koch, J. (2017). Sense, seize, reconfigure: Online communities as strategic assets. Journal of Business Strategy, 38(5), 27鈥�34.
Wagner, D., Vollmar, G., & Wagner, H.-T. (2014). The impact of information technology on knowledge creation: An affordance approach to social media. Journal of Enterprise Information Management, 27(1), 31鈥�44.
FACHZEITSCHRIFTEN
Kramer, K., Rittmann, C., & Wagner, D. (2024). Neue Wege gehen. markenartikel, 86(5), 100鈥�103.
Wagner, D. (2017). Eine Chance f眉r Kultur: Community Management im Kulturmarketing. Kultur und Management im Dialog, 121, 17-22. Retrieved from
Wagner, D., & Schirmer, H. (2016). Digitales HRM 鈥� 鈥淕estalten oder Verwalten?鈥�. personal manager, 2, 32-35.
Wagner, D., Wagner, H.-T., & Ellermann, B. (2016). Online Communities als Quelle von Ideen und Innovationen. Ideen- und Innovationsmanagement, 1, 7-11.
B脺CHER/WISSENSCHAFTLICHE FACHBUCHKAPITEL
Wagner, D. (2024). Community Centricity 鈥� ein neues Leitbild f眉r Organisationen. In T. Laub (Ed.), Die Kernelemente einer Community鈥擠er Community Circle. Independently Published.
Zeeb, J., & Wagner, D. (2023). Assessing the PESO Model in the German Automotive Industry: Results of an Expert Study and Introduction of the Content Flow Model. In A.-K. Langner & G. Schuster (Eds.), Holistische Social-Media-Strategien (pp. 143鈥�157). Springer Fachmedien Wiesbaden.
Matz, L., Abeza, G., & Wagner, D. (2022). Covid-19 and the Bundesliga: A study of digital fan engagement strategies in professional soccer. In P. M. Pedersen (Ed.), Research Handbook on Sport and COVID-19 (pp. 301-312). Edward Elgar.
Wagner, D. (2021). Online Communities in Sport. In G. Abeza, N. O鈥橰eilly, & J. Sanderson (Eds.), Social Media in Sport: Theory and Practice (pp. 57鈥�82). World Scientific.
Wenzel, M., Rauch, M., Adebile, A., Bogodistov, Y., C茅nophat, S., Hartmann, M., Wagner, D., & Wohlgemuth, V. (2021). Dynamic Capabilities: Celebrating the Plurality of Understandings of the Concept. In T. Bay贸n, M. Eisend, J. Koch, A. S枚llner, M. Vodosek, & H.-T. Wagner (Eds.), Dynamic Capabilities and Relationships: Discourses, Concepts, and Reflections (pp. 5鈥�32). Springer International Publishing.
Piersig, K., Pumpat, M., Wagner, D., & Eckhardt, A. (2020). Erfolgsfaktoren f眉r die didaktische Gestaltung von Corporate MOOCs: Erkenntnisse aus dem GGS-MOOC Human Resource Management in the Digital Age. In M. Deimann & C. Friedl (Eds.), Machen MOOCs Karriere?鈥疎ine praxisnahe Reflexion 眉ber Erfahrungen von Unternehmen (pp. 77-105). Springer Gabler.
Wagner, D., Schnurr, J.-M., Enke, S., & Ellermann, B. (2016). Auf dem Weg zur vernetzten Organisation: Ein Pl盲doyer f眉r professionelles Community Management in der digitalen Transformation. In A. Rossmann, M. Besch, & G. Stei (Eds.), Enterprise Social Networks (pp. 41-60). Springer.
Zagst, M., Richter, A., & Wagner, D. (2014). 脺berzeugen, Sensibilisieren und Coachen von F眉hrungskr盲ften. In A. Richter (Ed.), Vernetzte Organisation (pp. 260-270). De Gruyter Oldenbourg.
TAGUNGSBAND WISSENSCHAFTLICHE KONFERENZ
Zeiher, S., Richter, A., & Wagner, D. (2023). Towards domain-specific knowledge on digital transformation 鈥� The case of the furniture industry. In Proceedings of the 31st European Conference on Information Systems. Association for Information Systems.
Wagner, D., Happe, R., Laub, T., Paech, V., Spinks, D., & Wagenaar, K. (2021). Building communities of community builders 鈥� An international perspective. In T. K枚hler & E. Schoop (Eds.), Gemeinschaften in neuen Medien: Digitale Partizipation in hybriden Realit盲ten und Gemeinschaften: 24. Workshop GeNeMe'21, Dresden, Germany, October 6-8, 2021 (pp. 388-393). TUDpress.
Puschkasch, T., & Wagner, D. (2020). Managing cloud computing across the product lifecycle: Development of a conceptual model. In K. R. Lang, J. Xu, B. Zhu, X. Liu, M. J. Shaw, H. Zhang, & M. Fan (Eds.), Smart business: Technology and data enabled innovative business models and practices: 18th Workshop on e-Business, WeB 2019, Munich, Germany, December 14, 2019, revised selected papers (pp. 1-10). Springer International Publishing.
Tykholoz, Y., Wagner, D., & Richter, A. (2020). Use cases of enterprise social software in consulting: A practice perspective. In T. K枚hler & E. Schoop (Eds.), Gemeinschaften in neuen Medien: Von hybriden Realit盲ten zu hybriden Gemeinschaften: 23. Workshop GeNeMe'20, Dresden, Germany, October 7-9, 2020 (pp. 342-352). TUDpress.
Wagner, D., Schirmer, H., Br眉ck, A., & Peter, G. (2020). Online-Panel: Communities und Netzwerke als Treiber des digitalen Wandels. In T. K枚hler & E. Schoop (Eds.), Gemeinschaften in neuen Medien: Von hybriden Realit盲ten zu hybriden Gemeinschaften: 23. Workshop GeNeMe'20, Dresden, Germany, October 7-9, 2020 (pp. 60-64). TUDpress.
Wagner, D., Ellermann, B., Sch枚n, E.-M., & Kosub, M. (2020). Online-Panel: Conversational platforms als strategisches Digitalisierungsinstrument. In T. K枚hler & E. Schoop (Eds.), Gemeinschaften in neuen Medien: Von hybriden Realit盲ten zu hybriden Gemeinschaften: 23. Workshop GeNeMe'20, Dresden, Germany, October 7-9, 2020 (pp. 75-79). TUDpress.
Wagner, D. (2018). Community Management in 2018: Bedeutung, Trends und Praktiken. In T. K枚hler E. Schoop, & N. Kahnwald (Eds.), Communities in new media: Research on knowledge communities in science, business, education & public administration. Proceedings of 21st GeNeMe Conference (GeNeMe '18), Dresden, Germany, October 24-26, 2018 (pp. 10-11).
Piersig, K., Egloffstein, M., Pumpat, M., Eckhardt, A., & Wagner, D. (2017). Designing SPOCs for student engagement: Experiences from management education. In C. Delgado Kloos, M. P茅rez Sanagust铆n, P. Jermann, D. Seaton, S. White, D. Jansen, & M. Calise (Eds.), Proceedings of EMOOCs 2017: Work in progress papers of the experience and research tracks and position papers of the policy track (pp. 40-46). Legan茅s, Spain, 22-26 May 2017.
Shuradze, G., Wagner, H.-T., & Wagner, D. (2015). Technological platforms and innovation: Review, integration, and extension. In Proceedings of the 21st Americas Conference on Information Systems. Association for Information Systems.
Wenzel, M., Wagner, D., Wagner, H.-T., & Koch, J. (2015). Digitization and path-disruption: An examination in the funeral industry. In Proceedings of the 23rd European Conference on Information Systems. Association for Information Systems.
Richter, A., & Wagner, D. (2014). Leadership 2.0: Engaging and supporting leaders in the transition towards a networked organization. In Proceedings of the 47th Hawaii International Conference on System Sciences (pp. 574-583). IEEE Computer Society.
Wagner, D. (2014). Developing social capital in online communities: The challenge of fluidity. In Proceedings of the 20th Americas Conference on Information Systems. Association for Information Systems.
Wagner, D., Richter, A., Trier, M., & Wagner, H.-T. (2014). Toward a conceptualization of online community health. In Proceedings of the 2014 International Conference on Information Systems. Association for Information Systems.
Wagner, D., & Wagner, H.-T. (2013). Online communities and dynamic capabilities: A cross-case examination of sensing, seizing, and reconfiguration. In Proceedings of the 19th Americas Conference on Information Systems. Association for Information Systems.
VORTRAG WISSENSCHAFTLICHE KONFERENZ
Wagner, D., Breese, R., Bartunek, J., Issah, S., Khapova, S., Miller, J., Pellegrini, E., & Polyakova, O. (2024, August 9-13). Professional Development Workshop: Maximizing the impact of professional doctorates. 84th Annual Meeting of the Academy of Management, Chicago, IL.
Warren, C., Achen, R., Clavio, G., & Wagner, D. (2024, November 6-8). Development and validation of a sport brand community engagement survey. Annual Meeting of the Sport Marketing Association, St. Louis, MO.
Abeza, G., Achen, R., Cianfrone, B., Frederick, E., Mamo, Y., O鈥橰eilly, N., Sanderson, J., Su, Y., & Wagner, D. (2022, June 2-4). Social media as an agent of change in sport. Annual Conference of the North American Society for Sport Management (NASSM), Atlanta, GA.
Wagner, D., & Di Bella, J. (2016). Real-life learning as a pedagogical approach in business schools. Annual Meeting of the Strategic Management Society, Berlin, Germany.
Wagner, D., Wenzel, M., & Wagner, H.-T., Koch, J. (2016). Exploring the strategic impact of online communities: A dynamic capabilities perspective. 21st IAMB Conference, Montreal, Canada.
Rauch, M., & Wagner, D. (2015). Dynamic capabilities: Bridging diverging conversations. Annual Meeting of the Academy of Management, Vancouver, BC.
Wagner, D., & Moser, C. (2015). Online communities research: Quo vadis? Perspectives on knowledge work, collaboration, & innovation. Annual Meeting of the Academy of Management, Vancouver, BC.
Reischauer, G., & Wagner, D. (2014). Dynamic capabilities and path dependence: Organizational adaptability in turbulent environments. Annual Meeting of the Academy of Management, Philadelphia, PA.
Wagner, D., & Vodosek, M. (2013). Microfoundations of dynamic capabilities. Annual Meeting of the Academy of Management, Orlando, FL.
Wagner, D., Wagner, H.-T., & Koch, J. (2013). Exploring dynamic capabilities in community contexts: An empirical investigation. Annual Meeting of the Strategic Management Society, Atlanta, GA.
VORTRAG PRAXISKONFERENZ
Wagner, D. (2021, July 27). Ist Customer Engagement 眉ber Social Media 眉berhaupt (noch) m枚glich? #d2mtalk Marathon, Munich, Germany.
Wagner, D. (2021, April 27). Trends im Customer Engagement und Community Management. #d2mtalk, episode 55, Munich, Germany.
Clauss, A., Laub, T., L盲mmer, S., Schnurr, J.-M., & Wagner, D. (2018). Social Media und Community Management in 2018. CommunityCamp, Berlin, Germany.
Wagner, D. (2018, December 12). Social-Media- und Community-Management in Deutschland 2018. 84th Mercedes-Benz Social Media Night, Stuttgart, Germany.
Wagner, D. (2018, October 24). Social Media im Sportmanagement. MedienCampus Bayern, M眉nchen.
Wagner, D. (2017). Aufbau und Management von Brand Communities. Gesellschaft f眉r angewandtes Markenwissen e.V., Berlin, Germany.
Wagner, D. (2016). Social Media und Community Management in 2016. 61st Mercedes-Benz Social Media Night, Stuttgart, Germany.
Ellermann, B., Enke, S., Laub, T., L盲mmer, S., Schnurr, J.-M., & Wagner, D. (2016). Social-Media- und Community-Management in 2016. CommunityCamp, Berlin, Germany.
Wagner, D. (2016, March 2). Zum Status von Social Media und Community Management in D-A-CH. 53rd Mercedes-Benz Social Media Night, Stuttgart, Germany.
Wagner, D. (2015). Zum Status von Social Media und Community Management in D-A-CH. Social Business Club/IBM Connect, Cologne, Germany.
Wagner, D., Schnurr, J.-M., Ellermann, B., Laub, T., & Enke, S., L盲mmer, S. (2015). Zum Status von Social-Media- und Community-Management in D-A-CH. CommunityCamp, Berlin.
Wagner, D., & Oertel, B. (2013). Was ist Forengesundheit (oder wie messe ich den Gesundheitszustand meiner Community)? CommunityCamp, Berlin.
ARBEITSPAPIER/ARBEITSBERICHT
Clauss, A., Collet, S., Laub, T., L盲mmer, S., Schnurr, J.-M., & Wagner, D. (2020). Profilinterviews zu den BVCM-Berufsbildern. Bundesverband Community Management e. V. f眉r digitale Kommunikation und Social Media.
Clauss, A., Collet, S., Laub, T., L盲mmer, S., Schnurr, J.-M., & Wagner, D. (2019). Social-Media- und Community-Management in Deutschland 2018. Bundesverband Community Management e.V. f眉r digitale Kommunikation und Social Media.
Ellermann, B., Enke, S., Laub, T., L盲mmer, S., Schnurr, J.-M., & Wagner, D. (2016). Social-Media- und Community-Management in 2016. Bundesverband Community Management e.V. f眉r digitale Kommunikation und Social Media.
Wagner, D., Schnurr, J.-M., Ellermann, B., Laub, T., Enke, S., & L盲mmer, S. (2015). Zum Status von Social-Media- und Community-Management in D-A-CH. Bundesverband Community Management e. V. f眉r digitale Kommunikation und Social-Media.
Dornis, A., Scherer, B., Wagner, D., Vollmar, G., Kimmich, M., Peter, G., & D眉ckert, S. (2011). Positionspapier: Wissensmanagement und Enterprise 2.0. Gesellschaft f眉r Wissensmanagement.
BETREUUNG PROMOTION (DBA/PhD/Dr.)
Diepolder, M. (planned). The Digital Evolution of Incumbent SMEs: Towards a Holistic Theory. Sheffield Hallam University (supervised with Sohrab Moshiri, Sheffield Hallam University).
Kohnke, K. (planned). Digital innovation through blockchain-based ecosystem strategies: A new institutional economics perspective. Sheffield Hallam University (supervised with Xiaohong Li and Drew Woodhouse, Sheffield Hallam University)
Lampe, K. (planned). Business Model Innovation in Shared Services 鈥� A Dynamic Capabilities Perspective. Sheffield Hallam University (supervised with Alisha Ali and Philip Coombes, Sheffield Hallam University).
Pyplasz, R. (planned). The development of data products as an enabler for the energy transition: The case of a multinational company. Sheffield Hallam University.
Taherian, E. (planned). The Impact of Knowledge Management on Efficiency and Effectiveness in the Credit Specialty Industry: A case study of a multinational enterprise. Sheffield Hallam University (supervised with Kayhan Tajeddini, Sheffield Hallam University).